The Grotesque Apple, the Ridiculous Potato, the Failed Lemon.
This great video describes a campaign to, in essence, rebrand the imperfect-looking fruits and vegetables that are normally thrown out, into something special and unique.
Now you can eat five a day inglorious fruits and vegetables. As good, but 30% cheaper. The inglorious Fruits&Vegetables, a glorious fight against food waste.
Watch the video! Very clever!